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In the picturesque landscapes of Rutherglen, where vineyards sprawl under the vast Australian sky, our recent photography venture with De Bortoli Wines proved to be a delightful chapter in our ongoing collaboration. As a seasoned business and lifestyle photographer based in Rutherglen, I’ve had the pleasure of working with their Marketing Coordinator, Mel Fitzgerald, on curating De Bortoli’s digital image library for a number of years, witnessing its growth and evolution. The recent shoot was a testament to the seamless coordination between the client and our photography team, ensuring that every moment captured tells a story that resonates with De Bortoli’s essence.
**Preparation and Collaboration: The Heart of Every Successful Shoot**
Success in photography often begins before the first click of the camera. We believe in the power of preparation and collaboration, which is why a week before the shoot, we sat down with the De Bortoli team for a comprehensive briefing session. This crucial step allows us to understand the scope of the project, identify required images, and discuss their intended use across various platforms, including social media, the website, brochures, newsletters, and distribution to local tourism bodies. We also cover what deadlines the marketing team are up against, what images might need to be included in the sneak peek and expected turnaround for the gallery (usually 2 – 4 weeks)
During the briefing, we meticulously outlined the shoot, breaking it down into manageable blocks. This approach provides flexibility, ensuring that we can adapt to unexpected changes while maintaining the overall vision. For this particular shoot, coordination with the kitchen team was essential, leading us to group our time for capturing delectable food shots. By aligning with the head chef’s schedule, we achieved a win-win scenario that allowed us to showcase the culinary artistry seamlessly.
**From Cellar Door to Vineyard: Crafting a Visual Narrative**
The day of the shoot unfolded with precision. We commenced our journey in the updated rooms, and we marvelled at the ongoing transformation of Tuileries. The rooms, open up with double doors to a vineyard view and have recently been updated. New bathroom fit outs and furniture, promise a luxurious experience for guests seeking a country getaway. It became evident that every detail was carefully considered, reflecting the dedication to enhancing the customer experience.
The Tuileries Restaurant, was a focal point of our shoot. Its 30-year legacy, coupled with recent ownership changes at De Bortoli, has ushered in a transformative period. The culinary offerings were nothing short of spectacular, with a restaurant menu that showcased both innovation and tradition. The new wine bar menu, a testament to this evolution, was captured in all its delicious brilliance.
**The Picnic in the Vineyard: A Culmination of Flavours and Scenery**
As we progressed through the shoot, the vineyards beckoned, and we culminated the day capturing the essence of De Bortoli’s hospitality with the picnic basket offer. Set against the backdrop of the vineyard, it was a moment that encapsulated the winery’s commitment to providing not just wine but an experience.
The weather, cooperating graciously, allowed us to navigate the shoot with ease. Booked for a half day, we struck the perfect balance of capturing essential shots while leaving room for spontaneity and creative exploration. This approach ensures that the images resonate not just with the planned moments but also with the authentic, in-between instances that often become the heart of a visual story.
**A Glimpse into the Future: Tuileries’ Evolution Under New Ownership**
Our lens also captured the exciting transformation underway at Tuileries under De Bortoli’s new ownership. The commitment to excellence extended beyond the culinary offerings to the accommodation, with rooms receiving thoughtful updates. The result promises an elevated experience for those seeking refuge in the heart of wine country.
In conclusion, our recent photography venture with De Bortoli Wines was more than a shoot; it was a collaborative storytelling journey. Through meticulous planning, genuine collaboration, and an eye for detail, we brought to life the unique charm of De Bortoli’s offerings in Rutherglen. As the library continues to evolve, we are excited about the narratives yet to unfold and the moments waiting to be captured in the ever-changing landscape of this renowned winery.
Ready to elevate your brand with a tailored image library that speaks volumes?
Capture the essence of your business with By George Photography. We work with savvy brands and specialise in delivering a personalised collection of images crafted just for you. From vibrant visuals to captivating storytelling, our goal is to create a visual narrative that resonates with your brand’s unique identity.
Book your session now and unlock a treasure trove of images that will elevate your brand presence.
#VisualStorytelling #BrandPhotography #BookNow #ByGeorgePhotography
In the picturesque landscapes of Rutherglen, where vineyards sprawl under the vast Australian sky, our recent photography venture with De Bortoli Wines proved to be a delightful chapter in our ongoing collaboration. As a seasoned business and lifestyle photographer based in Rutherglen, I’ve had the pleasure of working with their Marketing Coordinator, Mel Fitzgerald, on curating De Bortoli’s digital image library for a number of years, witnessing its growth and evolution. The recent shoot was a testament to the seamless coordination between the client and our photography team, ensuring that every moment captured tells a story that resonates with De Bortoli’s essence.
**Preparation and Collaboration: The Heart of Every Successful Shoot**
Success in photography often begins before the first click of the camera. We believe in the power of preparation and collaboration, which is why a week before the shoot, we sat down with the De Bortoli team for a comprehensive briefing session. This crucial step allows us to understand the scope of the project, identify required images, and discuss their intended use across various platforms, including social media, the website, brochures, newsletters, and distribution to local tourism bodies. We also cover what deadlines the marketing team are up against, what images might need to be included in the sneak peek and expected turnaround for the gallery (usually 2 – 4 weeks)
During the briefing, we meticulously outlined the shoot, breaking it down into manageable blocks. This approach provides flexibility, ensuring that we can adapt to unexpected changes while maintaining the overall vision. For this particular shoot, coordination with the kitchen team was essential, leading us to group our time for capturing delectable food shots. By aligning with the head chef’s schedule, we achieved a win-win scenario that allowed us to showcase the culinary artistry seamlessly.
**From Cellar Door to Vineyard: Crafting a Visual Narrative**
The day of the shoot unfolded with precision. We commenced our journey in the updated rooms, and we marvelled at the ongoing transformation of Tuileries. The rooms, open up with double doors to a vineyard view and have recently been updated. New bathroom fit outs and furniture, promise a luxurious experience for guests seeking a country getaway. It became evident that every detail was carefully considered, reflecting the dedication to enhancing the customer experience.
The Tuileries Restaurant, was a focal point of our shoot. Its 30-year legacy, coupled with recent ownership changes at De Bortoli, has ushered in a transformative period. The culinary offerings were nothing short of spectacular, with a restaurant menu that showcased both innovation and tradition. The new wine bar menu, a testament to this evolution, was captured in all its delicious brilliance.
**The Picnic in the Vineyard: A Culmination of Flavours and Scenery**
As we progressed through the shoot, the vineyards beckoned, and we culminated the day capturing the essence of De Bortoli’s hospitality with the picnic basket offer. Set against the backdrop of the vineyard, it was a moment that encapsulated the winery’s commitment to providing not just wine but an experience.
The weather, cooperating graciously, allowed us to navigate the shoot with ease. Booked for a half day, we struck the perfect balance of capturing essential shots while leaving room for spontaneity and creative exploration. This approach ensures that the images resonate not just with the planned moments but also with the authentic, in-between instances that often become the heart of a visual story.
**A Glimpse into the Future: Tuileries’ Evolution Under New Ownership**
Our lens also captured the exciting transformation underway at Tuileries under De Bortoli’s new ownership. The commitment to excellence extended beyond the culinary offerings to the accommodation, with rooms receiving thoughtful updates. The result promises an elevated experience for those seeking refuge in the heart of wine country.
In conclusion, our recent photography venture with De Bortoli Wines was more than a shoot; it was a collaborative storytelling journey. Through meticulous planning, genuine collaboration, and an eye for detail, we brought to life the unique charm of De Bortoli’s offerings in Rutherglen. As the library continues to evolve, we are excited about the narratives yet to unfold and the moments waiting to be captured in the ever-changing landscape of this renowned winery.
Ready to elevate your brand with a tailored image library that speaks volumes?
Capture the essence of your business with By George Photography. We work with savvy brands and specialise in delivering a personalised collection of images crafted just for you. From vibrant visuals to captivating storytelling, our goal is to create a visual narrative that resonates with your brand’s unique identity.
Book your session now and unlock a treasure trove of images that will elevate your brand presence.
#VisualStorytelling #BrandPhotography #BookNow #ByGeorgePhotography
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