Hello! I'm Georgie James, the creative force behind By George Photo, your go-to for commercial and lifestyle photography in North East Victoria and Southern NSW. As an experienced commercial photographer with a love of rural lifestyle and beauty, I bring a unique blend of country charm and city sophistication to every frame.

And yeah, you are right. There really are a bazillion photographers out there. So, why work with By George Photo? Because I don't just 'take snaps'; I create visual narratives that reflect the heart and soul of your business. Whether you're in Rutherglen, Albury-Wodonga, or anywhere in between, I'm here to bring authenticity and value to your project.

If you're a savvy business owner in North East Victoria or Southern NSW searching for a photographer to elevate your brand, you're in the right place. With over a decade of experience and a portfolio spanning travel, food & wine, agriculture, serviced based business and boutique retail, I bring to your project creativity and expertise to make your visual identity shine.

Growing up on a farm in beautiful Rutherglen, North East Victoria my RM’s are firmly grounded in the countryside. Despite a 10 year stint in Melbourne, the call of rural living drew me back. Married to Ricky, a winemaker, our picturesque farm is home to our family. Together, we own and run James & Co. Wines, Rutherglen Main Street’s exclusive cellar door.